AntlerShed Media

AntlerShed Media
Self Promotion Notepad

After careful consideration I decided for my self promotion notepad that I was going to change the name of my own media company that I've been trying to get off the ground. Double B Media is now going to be changed to AntlerShed Media, after asking some of my friends and aquaintances which name they liked more. Apart from my collegues choosing the name this also allows me to fulfill this assignment to the max, starting from scratch I designed my own logo, and now will use the notepad as a promotion device.
These are a few VERY ROUGH sketches that I had drawn out mainly for ideas on the layout of this notepad and how much content I wanted to be added.

Sketches 

As you can tell these are very rough but served the purpose I was after. The two on the right and the bottom sketch are all turned the wrong way due to my sheet, they actually lay out as a 5x7 vertical spread.

Rough

This is the rough draft that I created. It is measured out to a 5x7 vertical dimension notepad.

The antler that is in the middle will be taken down to a 13% opacity so for better use as a notepad. In the photo all that you see that is colored in will be black, along with a black outline on the antler again this will be at 13% opacity. Now from my screenshot you can't tell what my writing tells you so I will explain. In the top left hand corner of the pad I will have my QR code that I created for my blog, I have decided to not put any sort of text along with the code because this code will have you sent straight to my facebook page where all of my work can be viewed, I will let my work do the talking.

In the bottom right hand corner my logo that I have created in illustrator will be placed. I will have an 1/4" edge around the entire document to ensure that I do not make my drawing too large for the pad.

There was some changes made throughout the rest of the design process. Originally I had found a font that I like but upon our on screen critique day a lot of my classmates told me that it was hard to read. So after careful consideration I decided to change the font to accommodate both my taste and to give the name more readability.

This the original build of the notepad with the font that I first chose. As you can tell the Script like font is a little hard to read at first glance.















The next screenshot is off the final file that I decided to go with. This was with the new font that I had come across on dafont.com.

After listening to my peers in the on screen critique it really allowed me to see how other people viewed my product and really allowed me to make a better more useful product that more of the public could read and understand.














This is final product after print.