Billboard/Magazine

Just to begin with this project was tough because my mind had seen so many magazine and billboard ads that I wanted to copy, so many designs that I preferred, but ultimately decided to go with a bit of my own flavor. This campaign is to introduce the new AntlerShed Outdoors Spring DVD.
 So after researching what magazine that I would like to advertise with I decided Traditional Bowhunter Magazine was the way to go. Given that my target audience is people within the outdoor community and that I am an avid reader of this magazine this was my choice.

To begin I had to go out and find the ad specifications for this magazine, which to my surprise was relatively easy to get a hold of. Within there website they had the PDF file for all the ad specs.

So being that I was able to build a full page ad, my specs were 7.25x 9.25 with a .25 inch bleed.
Now knowing in my mind that the majority of the layout would also be used for my billboard ad also I really wanted to keep this spread simple and to the point. Here are my thumbs for the magazine.

I decided to go with (as you look at it) the bottom left layout.
Here is the rough.

Very simple and to the point. The title as you look at the page will be 8.25 x 1.75 inch title that will read "AntlerShed Outdoors". The fonts for the page will be chosen later. Under the title will be a subtitle, "presents", this will be measured at 2.75 x 1.5 inches. The main content of the page will be a newly drawn Turkey Logo that I have created, it's measurements are 6.25 x 4.25. At the bottom of the page will be the main type, "SPRING v. 1" measuring 8.25 x 3 inches.
The background of the entire layout will be a wood grain simulating the ad to look like a barn wall. All the logos and type will try and simulate possibly a wood burned look (I haven't decided totally on that yet).

Now following the same theme of this magazine spread for my billboard I flipped it to a horizontal plane.
Here are my thumbs for the billboard.

As you look at the page again I went with the far left layout.
Here is my rough.

As you can tell here it's similar to my magazine spread with the addition of the website address which will fall next to the turkey logo. As i looked at examples of billboards on the road I will need to make sure that my type is very visible, especially the website. The reason for this is getting my target audience to the website will in turn hopefully sell our products.

Although both of these are very rough drafts and all you can really pick away from them is the overall layout, my designing really hits me as I actually put the content into the layout.

My purpose for choosing this magazine is that alot of my design ideas are geared toward the outdoors, being an avid outdoorsmen myself my mind thinks in that mindset so these designs are what fills my head. So as in my purpose my target audience for this is to show anyone who reads this magazine our new DVD entitled Spring, in efforts to one pick up sponsorship funds, and for two also establish a fan base. The call to action on the magazine ad is a couple things, either to visit our facebook, twitter, or you tube pages and to use our microsoft tag to send them directly to AntlerShed Media's facebook page to show them our work. Below are my billboard and magazine ads, the billboard target was to get the Spring name in there mind and to search it on facebook.