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Wednesday, April 25, 2012

Master Image List

Master Image List Definitions

Our master image list this semester has a lot of items that I had never before used in any of my layouts or designs. Just as a lot of things in Digital File Prep this image list taught me new and exciting facets in the design world. So here are the definitons of the image list.

Bitmap: A type of file format used to store digital images. A concept of a spatially mapped array of pixels, Raster images may be referred to as bitmaps.

Reverse: I used a reverse in my newspaper ad. This is where instead of printing your type onto the paper directly, you create a block of black and place white type inside, what happens is when printed since the paper is the color of your type is the type does not actually print, it is cut out of your black outline.

Vector Art: Vector art is used in illustrator and Indesign. It allows you to expand images without having the problem of the images becoming pix-elated in your designs.

Grayscale Raster: Black and white pixel images. I used the grayscale raster on my qr code back on the first project that we did, our notepad.

Duotone raster: Duotone Raster is an image that is similar to black and white but contains only two colors. Most commonly used on portrait images I will be using a duotone image on my final project for a couple portraits that I have.

Sihlouette Raster: A raster image that is exactly what the name says, a sihlouette. It is a pixel based image that has two images, however the front image is completely knocked out looking black creating a silhlouette.

Full Bleed Raster: Used on most of my projects it is a raster image that hits to your bleed line. I've used it full bleeds on my Direct Mailers, and on my final project.

Four Color Raster: A full color CMYK raster image, all images need to be converted to CMYK if they are going to be used in any print application as full colors.

Information was taken from my knowledge of Mrs. Benson's teachings in class.

Monday, April 16, 2012

Final Project
This is a project that I'm extremely excited about. As a part of my overall project to build a partnership media company I'm building a booklet that can be reproduced and giving out at different trade shows or to the general public as a way to show what AntlerShed Media is about.

I've decided to do what I call is double open booklet, that will be spiral bound on both sides the cover, first, and second pages will all be cut down the center so that they can open up like doors. As far as my thumbs go to be honest I knew exactly the route that I wanted to run with this project so the only picture I have to post is my rough.

Apart from the way that the booklet is bound, the overall spread will be and 8 1/2 x 11 page size in landscape layout with 1/4" margins and 1/8" bleeds. The cover will incorporate a picture simulating shed doors. On the left door as you look at the booklet my logo will be presented, and on the bottom right side will be a quote that I'm still determining. Also the doors will have simulated antler door handles. Once you open the doors the first page will be information on Devin's photography and videography background. The right side will be a collage of the work that he has put together which will be be continued onto the back of the page. The second page that will open will be the same design only my own biography and background for design and video editing will be on the opposite side. Again my portfolio for my designs that I've done will be portrayed opposite of my photo and biography. The back page of my booklet will incorporate some information about the services we offer, the logo again and contact information. The back of the booklet will be a photograph of the back of the shed, giving the AntlerShed emphasis.

Here are the roughs for the pages





After going being able to get through the rough draft stages I couldn't wait to setup my brochure. After careful collaboration I decided that the final project would be half of the original 8.5 x 11 size. So the final size of my print came out to be 4.25 x 5.5. Now again after having the final file in my hands I again decided that I need it to be a little larger. My original idea for these brochures would be to hand them out at trade shows, seminars, etc. so that I could have a high quality product that would set AntlerShed Media a step above the rest. Now also my original idea to place poster board on the back of the brochure to give it the thickness desired changed again after careful consideration of paper weight. I was able to find a thick enough coated paper that made my product pop off the page and still stand up with being to flimsy to support the double coiled binding on each side. So after finding this out my final files also needed to be changed so that I could incorporate a back page to the file. All and all I'm very satisfied with the product that we are putting out, now from being a handout brochure because I found out it would cost me around $800 to have 1000 printed which at the time being doesn't meet the company budget. So now I will enlarge the file and make it a brochure that possible customers can pick up and look at to see what kind of products that we offer. Just like every one of the items that I've created this semester this will be a huge aid to my future business endeavors.

Here are my final images: